As the title suggests, the album is the result of duo Brad B Wood and Conrad Astley marrying luscious acoustic loveliness with all the wonders of the electronic age.And the marriage, as a host of reviewers and radio DJs have already noticed, is certainly a happy one, with tracks taken from it having already caught the attention of good people everywhere.

American magazine Losing Today wrote: “Merchandise’s sound is stolen from sunny days serenely idling in the shade, with the gentle trickling sound of a nearby river for company and the colourful magnificence of England ’s green quilted garden for a spectacular visual feast.”

Gill Rickson from SBN Radio more prosaically commented that the band’s sound was “like someone got hold of the Kings of Convenience and made them cut up a Rae and Christian album.”

Beautiful Morning for a Bad Day and 14:53 are two of the stand-out tracks which have been turning reviewers’ heads. These gorgeous pop songs see acoustic guitar riffs bouncing out of the speakers alongside lolloping drum loops, pristine piano motifs and Brad’s understated vocals.

Elsewhere the band ask the question “Who says a lo-fi whimsical duo can’t play rock?” on tracks like two-and-a-half minute bruiser Sunday Song and psychedelic burn-out Charlie Parker was a Hobo.

The mournful piano balladry of Distil Disappointment and The Last Stand of Pucho Vasquez provide other surprises as does the wondrous stark warmth of Winter.

Give Lo-tech Solutions a listen and you will surely agree with Tasty Fanzine that this is “Fantastic pop music.”