Indie Pages review (USA)

August, 2008

Indie Pages

coverMerchandise - “Sometimes” 7″  (Cityscape)
I’ve heard this band before, but I didn’t really think much of the previous release I heard. The A-side of this single, however, proved impossible to ignore, with its bouncy (but still subdued) rhythm, charming Rhodes-led melody and cheery lyrics. The b-side, “Glitterati”, shares a similarly hushed style, but feels a little more intimate thanks in part to its drum programming. Musically, they remind me of the Prom and Nada Surf’s recent output (with the latter especially noticeable on the flip) - mature and maybe a little glossy, yet not overly-so. Oh, and the single comes on white vinyl, which looks great alongside the attractive brown sleeve…  MTQ=2/2

– Listen to “Sometimes” –

 

Glasswerk Review

July, 2008

Written by Sarah Howcutt

Within 5 seconds of the jaunty piano intro to this track, you just know that “Sometimes” is going to be one of those feel good songs that you just have to smile at. Keeping it simple, Merchandise use happy lyrics, “Sometimes I feel like I’m all alone, but it’s alright here with you”, walking bass and subtle drums to create a song that is quite simply cheerful even on a dreary summer evening. 

The second track “Glitterati” is in a similar vein only with more guitars, think Badly Drawn Boy only with more chirpy lyrics; “I had glitter in my eyes”. They create that walk in the park everything is going to be ok feeling with a skill that’d make the most hardened pessimist think twice. The only down side is that the tracks are over a little too soon leaving you wanting more. This single is pure feel good pop and makes a genuinely good listen. 

 

DOA Review (American E-zine)

June, 2008

Delusions Of Adequacy

Bouncing out from under the grey skies of England comes a new 7” from Merchandise, a duo that create hope filled little pop ditties to raise your spirits. The single, on nice white vinyl, is the first release for the group since 2004’s Lo-tech Solutions to Hi-tech Problems and veers away from the electronic tinged sound of that record. “Sometimes” and “Glitterati,” the songs that make up the single, are more in the vein of straightforward bedroom pop such as Badly Drawn Boy or the wistful longing of The Clientele than of the Boards of Canada comparisons their full length had drawn.

“Sometimes” starts off with a jaunty piano, parting the skies for the slice of sun that seeks to break through. Lyrically rather simple, “sometimes I feel like I’m all alone/no one rings me up on the telephone” for example, it soon gives way to cooing female backing vocals and shuffling drums underneath the chorus. Full of the promise of good days to come with a lover and some friends, it‘s an sly pop number that if not as well produced would easily fall into “twee“ territory. The first few listens didn‘t leave much of an impression until I found myself humming the verses in a classic moment of “what is that stuck in my head?” Though it‘s a rather saccharine few minutes it‘s quite infectious and sometimes that‘s what we could all use a little more of.

The B-side starts off in a similar manner with an electric piano tinkling a few simple notes before a piercing guitar line cuts right through. The crooning vocals of Brad B. Wood recall Ben Gibbard before being doubled up, layering over a slightly danceable beat. Merchandise get a lot of mileage out of the guitar, sustaining the notes for quite some time, which creates a nice tension. The ebb and flow between verses & chorus work remarkably well and it’s unfortunate really that the song is over far too soon. Not a bad slice of low key pop that should do well to start your day off with a positive step.

-Matthew Smith
06/20/08

Urban Life Review

June, 2008

ACOUSTIC loveliness abounds on Sometimes, the gloriously sunshine filled offering from eclectic collective Merchandise. Dripping in dreamy optimism, the key to this modern love song is its laid-back simplicity. There’s no over the top guitar solos, no frantic drumming session. Instead, Brad B Wood’s pleasantly charming voice does the hard work while his partner in crime, Conrad Astley, tinkles the ivories in an suitably similar manner. A tune to be savoured when and if the summer sun rears its beaming head.

Samantha Bassett

UK Fusion Review

June, 2008
Merchandise: Sometimes (Cityscape)  

Bad day at work? Melodic tunesmiths Merchandise will turn that frown upside down with their latest single. Looks like they might just have penned the feel-good hit of the summer.

(4/5)

UK Fusion

By Matthew Hirtes   

Subba Cultcha Review

June, 2008

Uplifting piano led pop with a summery tint to it…

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